For bed rotting young adults just starting out on their own out of college, the pressure to succeed and hit the ground running post graduation is immense. Navigating this period of life can come with disappointment, which can often lead to feelings of inadequacy, unproductiveness, and being overburdened in trying to get their life together. Sometimes, starting with simple, positive habits is the best way to get out of this rut. Take OLIPOP, a probiotic soda with a chock-full resume. Non-GMO, vegan, and gluten free all while being under 50 calories per can, it's annoyingly wholesome. Getting these young adults inspired and in the spirit of feeling accomplished with a positive change such as a diet shift, OLIPOP encourages them to embrace being #AnnoyinglyWholesome with unforgiving optimism.

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​This proposed campaign includes an OOH transit ad, a print ad, sponsored tweets, and a social carousel post.