About
I'm not one of those word-of-the-day calendar jerks, but I do enjoy the power of strong vocabulary and messaging that moves. High school English class books I was (thankfully) forced to read and essays I banged my head against a desk over both helped develop a strong appreciation of written media and storytelling that propels me in the work I do today. After completing a 2-year vocational digital arts program in school that exposed me to vinyl decal work, logo design, photography and Adobe software, I decided to pursue a degree in advertising at the Savannah College of Art and Design.
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During my undergrad years, I stumbled upon the art of copywriting. As someone who enjoyed visual communication but treasured written messaging even more, something clicked and I had found my "thing." Though I love the fast-paced and visual-heavy digital advertising of the modern day, I hold a strong admiration and appreciation for traditional print advertisements and their sarcastic and smart-aleck humor. The perfect headline, body copy that furthers the joke and the winning tagline all paired with a matching visual is just a *chef's kiss* for me.
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As a copywriter, I make myself an enemy of soul-crushing corporate messaging and boardroom speak, remodeling it into crazy, fun, sticky and engaging stories for your audiences. As William Shakespeare once said (I know, I know—he's about to quote Shakespeare? Oh brother), "all the world's a stage," and we copywriters want to write the script that steals the show.
My experience in advertising so far has been in the nonprofit sector for the University of Maine, and energizing and modernizing the online presence of Hamilton Marine, the largest marine supply store chain north of Boston. I've done branded content on social media and traditional channels (print, direct mail, email and OOH) to both work within or completely overhaul business identities.
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With anything I do, I bring my own "self starter" attitude in creativity. In my current work, I self-produce everything. Shooting video on-site, graphic design, photo/video editing and of course the self-written concepts behind all I produce. With a degree from a leading portfolio advertising program, I am confident in my ability to deliver unique and innovative voices, personalities and ideas to push brands to consumers in exciting new ways. Authenticity is paramount in my work. The ability to communicate in a genuine, thought-provoking way is so unbelievably important in creating advertising that someone doesn't just click away from, skip, or tune out. ​​​
When not staring at a blinking cursor on a word document and scribbling down new ways to be weird with words, I am typically listening to my records and CDs. I also am an avid hiker, skier, and runner when I want to be.
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Along with my appreciation of vintage print ads, I very much enjoy old science fiction/action/mystery TV shows and movies like Star Trek, The Six Million Dollar Man, Charlie's Angels, classic Doctor Who and more. Niche, try-hard and annoyingly reverent for the past, I'm in a constant struggle against the hipster allegations.
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Learn more about my copywriter's mission under "MANIFESTO"