My Creative Manifesto
Hello! This one of many copywriter applicants is named Logan Malyk. I'm not one of those grammar fiends or word-of-the-day calendar jerks, but a writer dedicated to authentic communication in an increasingly inauthentic world.
To address the hulking elephant in the room: No, I do not have traditional advertising agency experience. I have, however, written for hardened fishermen for a marine supply store chain as the most flowery person you'd ever meet, and devised nonprofit messaging that doesn't sound like we're after donor's wallets. I am confident with tough-sell experiences such as these that I have the adaptability and nimbleness required of agency life. (Plus, I must warn you of the potential dangers of more seasoned candidates: bigger egos, pesky years of experience that demand higher compensation, generally more grumpy, etc.)
Three major mantras I carry on my copywriter's quest:
1. ) HAL hasn't won just yet
It’s hard not to sound like an old man shouting at a cloud when it comes to AI, but it needs to be said that words are becoming empty formalities to marketers and their clients alike. With ChatGPT prompts filling newsletters, email blasts, and more, and consumers becoming more adept at picking out (and tuning out) the robotic blandness, there is an incredible opportunity to flex our humanity. Besides, the shiny, obedient robots are enticing now, but what happens when they become smart enough to demand better titles or question their number of vacation days?
2.) Trends are trumping authenticity
Every company or brand, no matter how big or small, audience hip or traditional, wants to gain a foothold in the fickle world of social media clout. Unfortunately, for that reason, chasing trends for the sake of it has won out over concepts and messaging that stays true to the brand and sense of identity with consumers. We can still achieve success without having to feel like miniature toy monkeys with cymbals by leveraging insights and avoiding the scourge of tryhardiness.
3. ) So captivating you won't feel the tug at your wallet
Stories can be stories. They can be deceptive and pandering in hopes of selling themselves, or they can come from an honest place of relatability through humor or depth. Originality and brandable honesty are what stop doomscrollers dead in their finger-swiping tracks, not something sounding like a Sarah McLachlan ad with sad dogs and piano music.
In short, if you’re looking for someone hungry for a chance at agency life that enjoys concocting engaging and sticky messaging with certifiable authenticity, I could be that copywriter. I'm ready for those occasional late night brainstorms, coffee-addled moments of brilliance, and, most importantly, the chance to be part of a creative team of like-minded idea-slingers.
Let's talk about what I can hammer out on a keyboard for you and your clients: CONTACT