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Chevrolet (Concept)
Insight: Versatile transportation is a necessity for parents of young children.
Target: Families with summers packed full of activities, vacations, and children's extracurriculars.
Brand Message: The Chevy Silverado 1500 and its upgraded six feet of bed space can adapt to meet the day-to-day demands of a family vehicle. The #TransformingTrailer is ready to haul you and all your summer memories.
This proposed campaign includes OOH ads with placement at participating gas stations and grocery stores, print ads, and a sponsored concert.



Pump Station (OOH)



Supermarket (OOH)




Concert sponsorship
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