For busy parents of children active during the summer, versatile transportation is a necessity. Summers are packed full of outdoor activities, vacations, their children's extracurriculars, and of course the basic day-to-day needs of a family vehicle. Chevrolet offers them that all in an attractive, robust package with the Chevy SIlverado 1500. Its upgraded trailer is the key to its versatility, with six feet of bed space that is transformative in nature. This campaign will show off all of the different purposes an extended truckbed can serve and all of the summer memories that can surround it.

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​This proposed campaign includes OOH ads with placement at participating gas stations and grocery stores, print ads, and a sponsored concert.