Insight: The proper insurance plan is affordable peace of mind.

 

Target: Cynical first-time insurance buyers who are most likely inundated with competing offers.

 

Brand Message: Don't get stuck with #CoverageFOMO, get insured with Amica.
 

​This proposed campaign includes a print ad, a billboard to catch commuters, an Instagram layout/profile refresh, a direct mail piece, and a rough concept for a TV spot counteracting the typical response to receiving insurance mail (please forgive my subpar acting).