For self-conscious gym goers that struggle with their outward apperance, concern over their sweat and stink in public holds them back from reaching their full potential during workouts. Thompson Tee provides them with an effective way to conceal this problem and carry on at the gym with moisture-wicking athletic apparel, getting their gains in without the gross. 

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​This proposed campaign includes print ads, a social carousel post, and a direct mail sample with campaign packaging.