Insight: People can get real nasty during workouts.

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Target: Gym newbies that are self conscious when it comes to body odor. Already intimidated as newcomers, they are holding themselves back out of concerns in their appearance.

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Brand Message: Thompson Tee's moisture-wicking athletic apparel gives you the confidence to get your gains in without the gross.

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​This proposed campaign includes print ads, a social carousel post, and a direct mail sample with campaign packaging.