UMaine Foundation:
Direct Mail

The Annual Fund is the annual giving campaign of the University of Maine Foundation, aiming to collect donations for funds that support initiatives all across campus at the University of Maine. The campaign utilizes direct mail letter appeals with segmented mailings. Letters are personalized to include past donations and giving society status for repeat donors, or additional appeal language for first-time or lapsed donors.

In 2025, I spearheaded an initiative to fit all segments under one campaign. This was achieved by personalizing each letter with variable data, eliminating the need for individual mailings for every targeted group. The letter was also redesigned with a new look and placement in a window envelope to create a more enticing package.