Maine Day of Giving is a 24 hour day of philanthropy at the University of Maine where UMaine alumni, faculty, staff, students, and friends join together from anywhere by making a gift to support what they love about the College of Our Hearts, Always.

 

An annual event, for 2025 the day was rebranded with a new logo and look under the integrated campaign: "Give To Engage." Focusing on social media channels to drum up engagement, the campaign expanded to tabling events, campus advertisements, a microsite/launchpage, and swag items including bookmarks, zipper pulls, and buttons.