Insight: The holidays are a hard time for those with strained family relationships.

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Target: Young adults who partake in unconventional "friendsgiving" celebrations during the holiday season with their chosen family.

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Brand Message: Forge new traditions with the McCormick seasonings and spices that bring it all together. No matter the gathering, food is always at the center.

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​This proposed campaign includes OOH transit ads, a sponsored social carousel, and TikTok collabs with influencers.