For young adults with strained relationships with their families, the holidays can be a difficult time. Small gatherings of "chosen family" have become a more widespread, unconventional holiday gathering practice for close-knit friendship circles. No matter what unique traditions develop over the years during these celebrations, they are always linked by food. McCormick & Company's line of mix and mix recipe packets can become the spices and seasonings that bring them all together. Unite "chosen family" under holiday meal staples everyone loves and forge new traditions.

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​This proposed campaign includes OOH transit ads, a sponsored social carousel, and TikTok collabs with influencers.